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Finding answers in big data sets

 Philadelphia, PA—Whether you’ve watched an elaborate weather forecast, made an online purchase, or received personalized news stories in your inbox in recent years, you’ve likely seen “big data” in action.

Big data is everywhere these days, be it personalized ad targeting, weather and climate modeling, or flu trend analysis to mention just a few.

Ever-increasing amounts of data are now available thanks to many modern realities: e-commerce and transaction-based information that has been stored over the years,  data streaming in from growing social media activity and rising Web traffic, and sensor data from the increased use of digital sensors in industrial equipment, electrical meters, automobiles, and satellites, for example. With decreasing storage costs, archiving this data has also become easier than ever. Read the rest of this entry »

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